man with arms cross smiling at camera

Michael Cruz

Michael is an expert at finding inspiration in the peculiar details that no one else seems to notice. Before founding Hiccup Media with Rob Simone, Michael developed his skills across the production spectrum. His experience in both directing and editing eventually led to full campaign/creative development for massive brands like E*TRADE, Sony, P&G, Thomson Reuters, Pfizer, and WSJ just to name a few. Michael’s ability to cross verticals and deliver effective, relevant and engaging content is truly unique and makes him essential in providing insight throughout the planning process, from strategy to execution.

Michael is also known for cultivating, inspiring, motivating and developing talent while staying fixed in his lifelong commitment to learning. This makes him an intuitive and inspired leader.

When he’s not immersed in marketing, he’s either in the air piloting a Cessna, riding his 1972 vintage Triumph Bonneville, learning a new language, or off meditating. His creative has won multiple awards, but more importantly, it has and continues to satisfy client objectives.

He is a dynamic leader and strategic thinker that believes in right-sized solutions based on client objectives and means.

Specialties: Content Creation, Integrated Marketing, Strategic Creative Development, Senior Client Relationships, New Business, Brand Management, Growth & Retention, Broadcast and/or Interactive/Digital Video, Online & Print Advertising, Measurement & Optimization, Creative, Directing, Editing, Art Direction.

Michael is ultimately looking to partner with amazing CMOs who want to create memorable, effective, creative and amazing work.

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