Jessica Hogue is an award-winning media expert with two decades of experience developing digital analytics products and providing consultation to Fortune 500 companies on digital marketing, data and measurement.
Currently, Jessica is General Manager, Measurement and Analytics for Innovid, an omnichannel advertising platform. She is responsible for developing product vision and strategy for Saas-based analytics products catering to the Connected TV market, and has oversight of product development, strategic partnerships, sales operations, marketing, commercialization and revenue growth. A recognized thought leader, she has pioneered first-to-market data on streaming and the rise of Connected TV.
Jessica spent over a decade at Nielsen in senior commercial and product roles, working with media conglomerates and leading partnerships Google, Amazon and Facebook. She led the go to market of Nielsen’s next generation measurement currency products and revitalized businesses across social media, data targeting, digital advertising and content reporting. She participated in executive leadership programs in Shanghai and New York.
Jessica is a graduate of Pepperdine University and Columbia University, where she earned a masters in Journalism. She is also a graduate of Jack Welch University, where she earned an executive MBA.